Fremco Testimonial

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Sales Partner Training

Makes small but powerful fiber blowing machines, that can blow both blown fiber and micro/nano cables without having to dig.
To train sales partners, and for technical training of end-users, they have turned uQualio into a sales partner training platform.

Case: Sales Partner Training

Interview with Kenneth Filipsen, Technical Sales Manager

FREMCO  is a Danish company specializing in the development and production of fiber-blowing machines of the highest possible caliber. Over the past two decades, FREMCO has accumulated a huge specialized knowledge of blowing techniques.

The challenge FREMCO was facing was this: they were expanding into several new regions hereby rapidly expanding both their consumer and their employee base. Everyone needed to be aligned in learning FREMCO’s key areas. The choice landed on uQualio as the key platform to train both employees and clients.

We sat down with Kenneth Filipsen, Technical Sales Manager. Filipsen describes himself as a project builder, problem solver, and concept entrepreneur. We asked him “Why FREMCO choose uQualio over other platforms?”

“I play a key role in our organization. Our organization deals with certain vital parts of infrastructure. I’m sort of a hybrid: I oversee projects, I solve technical problems, and I’m a concept entrepreneur. The problem is: I can’t be everywhere at once. With uQualio, I have a tool to reach our consumer base and our employees. In other words: I can now be everywhere at once. During the past many years Fremco´s turnover has risen with 25% annual. In 2020 during Covid19 we achieved a higher increase. We would not have been able to do that without the use of uQualio.”

Why did you choose uQualio for your needs?

“We are expanding, and we need an efficient way to get everything aligned. Compared to earlier, we have reduced our training cost with 30-45 % and have achieved a much higher impact of the trainings. . It´s like having 10 extra employees doing training!”

So why choose uQualio over a giant such as, let’s say YouTube?

“We’re a company dealing with proprietary information which means the following: our innovations are the result of both research and secrecy. We deal with infrastructure, and our clients are big players. We need security when we disclose information, and we need privacy. We have to be 100% in charge when it comes to our content. We couldn’t do that with YouTube. We could do that with uQualio.”

Can you sum up your basic training philosophy?

“Well, it’s basically this: I have to learn people to drive the car even though they’re never going to get in the car. That’s the main thing with what we’re doing: providing a deep and thorough insight into the mechanics behind FREMCO.”

The main benefits from choosing uQualio?

“The main benefit is security and control. In other video platforms, I can’t be 100% sure that my data isn’t shared with a third party. Or in YouTube, for instance, I can’t be sure that an Ad from our competitor won’t show up at the beginning of our training video. We need a controlled environment because of the specialized work that we do. And that’s the main benefit of uQualio: To provide an efficient, secure, video-based platform for specialized companies, that rely on expertise, and have to share that expertise across platforms, regions, and corporate cultures. Besides that uQualio is the only platform that truly enables distribution of management. Meaning all employees AND resellers can share courses with end-customers directly in the day-to-day user interface. You don’t need to be an IT-expert to manage the growth of world-wide users.”​

Learn more

See how FREMCOs uses uQualio for Fiber Blowing Machines training

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